SAY WHAT? by Suzy Fiori
New & Improved? By Suzy Fiori
Am I the only one who finds this a little confusing? How can anything be new AND improved at the same time?
I saw an ad in last week’s paper for “new & improved” Tide with Acti-lift. Tide has only been around since 1949. (Tide to Go is new. Tide Free is new. Tide with Acti-lift…..still blue Tide in an orange bottle with that landmark day-glo logo.) I might buy into it if it said “improved Tide with new Acti-lift.” That makes sense.
There is only one marketing ploy that I find more amusing than “New & Improved.” It’s the use of the word “Fresh” to describe how you’ll feel when you use some feminine hygiene product
