By Sandy Burkett–www.vitalsignspgh.com
Are you taking advantage of every branding opportunity available to your business?
Whether your business is brick and mortar or you work from your home/car, effective branding is critical to your bottom line. Perhaps you just started a business and your visual marketing collateral (signage, mobile marketing) is brand new and looks great.
But if you’ve been in business for awhile, don’t forget to take a periodic inventory to assess the visual condition of your signage and branding materials. Are your signs attractive and in good condition? Have you utilized all of the exterior branding spaces available to you? (Windows, Doors Sidewalks, Advertising Wraps on benches/trash receptacles, Surrounding landscape in which signs could be placed, etc.
Have you capitalized on your interior branding opportunities? Marketing with big color graphics has never been easier. Using your walls, floors, counters, ceiling, room dividers, and more, is not the exception anymore, it’s just smart marketing.
If your business happens from your vehicle or your do a great deal of driving for your brick & mortar business, branding your vehicle(s) is a must! You can’t get better branding exposure for your business, than driving around town in a moving advertisement (or maybe several of them, if you have a fleet).
So as you put together your marketing plan for the coming year, remember to include those potential branding areas that you aren’t currently taking advantage of.